Pure Needs & Co. is more than a brand.
It’s a movement.
We exist to empower ambitious, purpose-driven women to reclaim their health, confidence, and well-being—so they can lead better, live better, and build a lasting legacy.
Rooted in a mission of restoration, Pure Needs & Co. helps women reshape how they perceive their bodies, purpose, and longevity. We believe the path to powerful success and personal fulfillment begins within—with healing, truth, and alignment.”
Rooted in a mission of restoration, Pure Needs & Co. is a movement helping women reshape how they perceive their bodies, purpose, and build a lasting legacy. We believe the path to powerful success and personal fulfillment begins within—with healing, truth, and alignment.
Clean, Premium Wellness Products
ShyftU Podcast by Pure Needs & Co.
A podcast featuring raw, real, and healing conversations that help women shyft emotionally, spiritually, and mentally.
Coaching & Consulting
Personalized guidance in identity, wellness, and purpose-driven success designed to help women rise with clarity, power, and purpose.
Signature Program,
Workshops & Courses
Strategic and soul-led learning experiences crafted to restore confidence, balance physical & pelvic health, reset mindsets, and realign with purpose.
Transformational Retreats
& Live Experiences
Immersive, sacred spaces that
blend healing, luxury, and sisterhood—designed for breakthrough, rest, and renewal.
Expert-Led Community
& Education
An ambitious circle of women and wellness professionals committed to evolving together through education, accountability, and collective empowerment.
This is for the woman who knows there’s more.
Let’s rise—together.
Board-Certified Urogynecologist. The Power Shyft Strategist. Coach. Speaker.
At the heart of Pure Needs & Co. is the dynamic leadership and visionary spirit of Dr. LaSonya Lopez, a board-certified Urogynecologist, with over two decades of experience in women’s health, education, and advocacy.
A native of Buffalo, NY, Dr. Lopez’s journey began with a Bachelor of Science in Chemistry from the Rochester Institute of Technology, followed by her medical degree from Emory University School of Medicine. Her passion for women’s health deepened during her OB/GYN residency at SUNY Buffalo and her fellowship in Pelvic Medicine and Reconstructive Surgery. Throughout her career, she has specialized in the most intimate and often underserved areas of women’s wellness—blending science, soul, and strategy into everything she touches.
Her clinical brilliance and commitment to comprehensive care led her into leadership roles at Morehouse School of Medicine and the Wellstar Healthcare System, where she pioneered programs that elevated pelvic health and empowered women to advocate for their bodies and lives.
What began in the operating room evolved into a broader mission: helping women restore, reshyft, reclaim, and rise. Dr. Lopez transitioned from practicing physician to founder and CEO of Pure Needs & Co., a brand that merges holistic healing with clean products, education, and spiritual empowerment.
Her mission is clear:
To equip women with the knowledge, tools, and spiritual strength to take control of their well-being, lead from wholeness, and leave legacies rooted in purpose.
As she often says,
Through Pure Needs & Co., Dr. Lopez is building both—one healing journey at a time.
Copyright © 2025 Pure Needs & Co. All rights reserved. Designed By Dotclick
